Web Performance: Optimal Performance = Optimal User Experience

sharepointperformance — Fri, 14 Aug 2009 02:56:21 +0000

It’s not only a fact that web performance plays a major factor in your overall success with your online venture, but it could be losing you sales every day. If you think of all the hard work you have put into getting your web site to where it is today, it seems silly that you might be overlooking such an important aspect. There are many factors that go into the speed of your website, from the operating system you choose to run your server on, to things out of your control on the users end. All of these things come together to deliver your site experience to the visitor. This is why it is important to optimize your web performance to ensure your visitor gets the best experience possible.

The truth of the situation is people who visit your website can come from any part of the globe. This is the best part of the Internet, your business and client base reaches every person on the planet with access to a computer and the Web. Your website however is not in all places at once, but instead at a central location. This means that the further away the person is visiting your site, the worse your web performance will be. It simply takes longer for the data to travel from your server to the visitor’s computer.

One way you can reduce this impact so that your web page loads the same on every computer is through optimization programs such as Aptimize. What this does is automatically optimize and shrink all the different elements of your web site before they get sent out. This can effectively reduce the number of trips between your site and the visitor by up to 75% without any changes to your existing website.

Many online businesses fail to see just how important web performance is to their overall success. Just like offline there is competition in every market, it’s important to get a competitive edge. Increasing the speed of your website is the easiest way to get this edge. If someone is interested enough to visit your website it doesn’t mean that they will stick around if the page load times are unbearably slow. It’s well known that people will not wait around on slow pages, they will simply move on to the next relevant website. Your slow website could be losing you money every day without you even knowing it.